Arsenal’s quintessential Catch-22
David Hytner's article hints at Ivan Gazidis's plans to sell the Arsenal brand: " Gazidis has identified a huge discrepancy between the worldwide reach of the Arsenal brand and the revenue that it generates. He believes that bringing the...
David Beckham’s designed underwear in Super Bowl ad
Yeah, Becks own underwear designs, part of H&M's David Beckham Bodywear collection will feature in a 30 second ad in the second quarter of this years Super Bowl, which will not feature the Green Bay Packers. Will it drive...
Warrior Sports is Liverpool’s new kit suppliers
Adidas backed out of a renewing LIverpool's kit deal as they weren't overly impressed with the club's performance. No matter. The Reds have reached an agreement with US based Warrior Sports that is worth £25m a year for 6...
Roberto Pires and others headline new India soccer league
Indians will see Roberto Pires in action next month Instant cricket, the 20/20 version has found a home in India's Premier league, one of the world's most lucrative sporting brands, till corruption eroded its worth. The success of the...
Rooney in the new Red Devil Ad…
Not exactly an Oscar award winning performance from Rooney in an ad about the anticipated arrival of a mysterious new red devil at Manchester United....
Soka Afrika: Two footballers take two different journeys
Soka Afrika is probably the first documentary that really tackles the problem of trafficking of young footballers from Africa to the European leagues through the story of two aspiring footballers who set out to find their fame and fortune...
Hope Solo and Steve Nash: EA Sports Soccer 12
More Hope Solo. Going hermano e mano with Steve Nash in EA Sports Soccer 12 which is due in stores today....
Rooney and the T90 Laser IV
What you need to be wearing this season if you are going to be using the scissor kick....
